Feedback. It's a scary word.
It's our main mode of input from the world, however. It let's us know what's going well and what we should do more.
When feedback breaks through, and we take it to heart, our whole mood, mindset, and behaviour can change.
Then why is it so hard?
One, the truth can be raw.
Two, because we hear the right things at the wrong time. Maybe we want to hear "good job" but get "here's where you stand" instead, or vice versa.