Zappos leads the charge for companies putting people first. Their feel-free-to-call-us, scriptless, personality-filled, reliable customer support disrupted many fields.

We know of companies that can stun with 15 minute email replies, or those have developers pick up incoming questions to build a more intuitive, delightful product.

We know that a customer who complains CARES about the company. They put in their own time and effort. 

These helpdesks users, when helped effectively, turn around into evangelists. They become your biggest fans.


What are the different ways a customer might feel when they contact support?


Read Delivering Happiness by Zappos (Amazon) CEO Tony Hsieh, field pioneer. 

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