How do you know what you know? What makes what you know significant?

How do new entrepreneurs know to launch, or current companies decide on a new feature for their product?

We spend a lot of time talking about customers and their problems with hypotheticals. We spend some time going out to confirm what we already know.

Try open-ended questions. Don't guide. Come into the interview wanting surprise.

Know for certain with a/b tests or clever data tracking. Intuition can be wrong.


What assumption are you currently making about your customer? Pick an answer. What action would you take based on that answer?


Watch the Lean Startup Machine video and try out their Validation Board.

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