You're familiar with the conversion metrics funnel.  Here, you can optimise and measure UX. Certain parts are more important to you. Here's the humanised, experience-translated version.

Acquisition: I get you. I understand you.

Activation: I'm a BIT curious. I can act.

Retention: You fit into my life. I feel intuitive. I know that I will be supported.

Referral: You delight me. You make me laugh. You show that you know me well.

Revenue: I trust you. Your product and packaging is for me.


What's the bottleneck for you right now? Where is there the most friction, confusion, drop off, hesitation, or pain?


Watch Dave McClure's 5 minute video on the AARRR conversion metrics.

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