Design focuses on being flowing and intuitive to the specific person using it.
It can guide, predict, interact, or delight.
It can confuse, frustrate, and shun.
With a pain point spotted, a bottleneck noticed, a conversion rate slowing, or a complete remodelling planned, it's best to get new perspectives from potential users and complete outsiders.
Let's dig into the experience, starting from the people -- how do they learn, interact, become attracted -- to messaging in their words, to focusing on the flow of action.
For each screen, what is the action the user wants to do most? How can they do it?
Read Beyond Wireframing: The Real Life UX Design Process for context and tools.
Try my worksheet for your next UX redesign or tweak.