Design thinking is a mindset and process for human-centered innovation.
It builds creative confidence and adds many tools to your toolkit. Its core values are empathy, finding big picture problems, and measuring effectiveness.
I love that it is a teachable, adaptable, time-efficient, and energetic approach.
Design is powerful. We're reminded daily by Apple, IDEO, Airbnb, Nike, and more.
We see these disruptive ideas, emotional products, and effective solutions. How do they explore, ideate, and reflect?
The best experience is where the right brain and left brain intersect. It is where the creative, emotional needs of the customer meets with the business needs of the company and its offerings.
It is about making something people want, with a focus on who the people are and value, and what they want and expect.
Once you know the users, it is about creating flow. Adding momentum to move from one action to the next.
It is something users know, at least intuitively, that you an learn from talking to them. It is testable and measurable.
How can you get into your coworker or customer's shoes? Map it out.
Get on-the-ground insight into your product, service, or brand. Find where things get stuck, and how to tweak it.
Talk to them, or start by imagining, from the beginning -- and I mean, as far back as you can go. For example, if you're mapping the work commute, start with waking up, or even the night before.
Draw out the stories. Find what they have been doing, thinking, and feeling at each moment. Look for friction, pain points, confusion, hesitation, censorship.